Gilberto Gil, Sr. Digital Marketing Manager
Areas: Tri-State (New York, New Jersey, and Connecticut)
Extremely motivated and results-oriented marketing manager with broad range expertise in developing successful digital strategies for brands. I possess superior project management, vendor management, negotiation and team-building skills. I work well across teams with the ability to guide both technical and creative vision. I am reliable, compassionate and dedicated to delivering outstanding results with respect to time, budget and overall strategic goals.
Develop strategy and execution plan for both offline and online marketing initiatives. Partner with internal and external resources to implement platform enhancements. Create project charters to present business enhancements to senior leadership. Functional areas of responsibility include:
SEO, PPC, email, web analytics reporting, website enhancements, direct mail campaigns, affiliate management, pricing, communication planning, opportunity identification and strategy.
Assistant Marketing Manager - ConEdison Solutions
March 2012 - November 2013
2010 - present
2010 - present
Ecommerce Marketing Manager - Swatch
September 2010 - March 2012
Responsible for the operations and profitability of all online initiatives for the brand within the United States including effective use of current marketing channels and strategic incorporation of emerging platforms into the marketing mix in order to drive conversions. Digital marketing highlights include:
SEO - Increased site visits by over 30,000 visits per month
PPC - Restructured campaigns and experienced a 30% improvement in online sales
Social - Launched and grew local facebook page to over 6 figures in 11 months.
Email - Enhanced campaigns by testing copy, design and landing pages. Created various event-
based triggers and improved analytics integration with the website.
Website redesign - Project leader for the relaunch of the store.swatch.com ecommerce website.
Ecommerce - managed all aspects of the web store from inventory management, merchandising,
P&L, sales and customer service training.
Worked primarily on search engine marketing projects (SEO, PPC, reporting, presentations) for large clients via various agencies in the New York City area. Clients included prominent names such as Prudential, American Express, Casual Male, Aerosoles and various others.
Digital Marketing Consultant - Various agencies
February 2007 - August 2010
VP, Graduate Marketing Club
2009 Semifinalist - Microsoft Digital Advertising Challenge
BA - Manhattanville College - Purchase, NY
MBA - Baruch College, Zicklin School of Business - New York, NY
Find me on:
This role is situated in the Marketing and Patient Solutions division of the organization and as the name suggests includes a wide array of duties surrounding the continuous enhancement of the digital experience across channels. Functional areas of responsibility include:
SEO, email, analytics, website enhancements, printed materials, patient acquisition/retention strategy and project management.
Sr. Manager, Digital Engagement - LEO Pharma, Inc.
June 2014 - Present