I aim to create meaningful marketing campaigns designed to drive engagement across channels and improve share of voice for brands.
Services
Re-platformed website on to a new content management platform and implemented various enhancements that impacted usability and overall visual branding.
Configured layered navigation, enabled product reviews, product comparisons, streamlined checkout, more payment options, email integration, updated copy across pagesand more.
Enhanced zoom functionality, collaborative filtering for similar products and improved layout of product details.
Re-platformed website on to a new content management platform and implemented various enhancements that impacted usability and overall visual branding.
Social Media
Whether you believe social media is a good fit for your business or not, the chances are that there are several interesting ways in which to leverage these communities for the benefit of your brand.
Social media is not monolithic. It requires both a well defined vision and a strategy. Coming up with creative social campaigns that blend the best of online and offline marketing is my specialty.
This is a video of a twitter campaign integrated with a live event for the launch of the Swatch Zebra watch.
eCommerce
Successful ecommerce marketing will call upon every skill in your toolkit: digital marketing, logistics, website usability and design to name a few big ones.
Even if we just looked at digital marketing, it is an area that encompasses SEO, PPC, email, social media, affiliate and more.
That is why it is critical to have an ecommerce manager that understands marketing and is not afraid to roll up his sleeve's to get the job done right.
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Let's face it. Designing a website can be an extremely daunting task. There are a plethora of small and large choices to be made. Copy. Design. Navigation. Payment processing. Complicating matters further are timeline and budget constraints. You get the picture, right?
Needless to say, this requires top shelf project management skills and a core understanding of web trends. I have managed websites and have led the charge on high profile website redesigns and launches.
Websites
Made layout recommendations to improve site navigation and design recommendations to help bolster the company's professional image.
Made the product selection page more dynamic with drop down menus, clear progress bar, prominent call to actions and better graphics.
Improved visual layout to match the rest of the website, enhanced tracking and analytics and streamlined the number of required steps to completion.
Made layout recommendations to improve site navigation and design recommendations to help bolster the company's professional image.
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